Design Process


Creating meaningful design is a robust process that begins with understanding and vision. At the project outset we endeavor to understand the uniqueness of our clients: their culture, mission, and values. This sets the stage for identifying the specific vision for each project: special objectives, priorities, and desires. Most good projects also have villains–problems and challenges that need to be recognized and solved.


The evolution of ideas is then sparked, developed, and tested among the overall design team. Does it respond to mission and values? Can it work? Can it inspire? The process repeats, each time with further refinement and definition. The right tools and talent are brought in, sometimes new tools are invented. It is a journey we have traveled dozens of times, each a new adventure, always a unique solution.